X’s ‘About This Account’ Update Exposes Engagement Farmers

X’s new update is sending many users into a frenzy. This past weekend, the social media platform launched an “About This Account” feature, which allows users to see when an account joined the platform, how many times they have changed their username, and, most notably, where the account is based.

Nikita Bier, X’s head of product since June, took to the platform to explain the decision. The update is part of X’s push to make the platform more transparent, helping users verify the authenticity of the accounts they engage with. Bier emphasized that privacy controls are in place for users in regions where revealing location could pose risks.

In a couple hours, we'll be rolling out About This Account globally, allowing you to see the country or region where an account is based. This will be accessible by tapping the signup date on profiles.

This is an important first step to securing the integrity of the global town… pic.twitter.com/5d7cX21qGj
— Nikita Bier (@nikitabier) November 22, 2025

The update has been a particular source of controversy, revealing a significant amount of political accounts are not based in their country of focus. In many instances, accounts that look like they’re from the U.S., Israel, or Russia are actually operated far from any of those countries.

X’s new “About this account” tool reveals that dozens of pro-Russian and MAGA accounts with tens of thousands of followers, long posing as American or Russian, are actually created and run from India, Bangladesh, and other South Asian countries. pic.twitter.com/1ZTgqeKHia
— WarTranslated (@wartranslated) November 22, 2025

Music X has not been immune. A popular TDE fan account was shown to be run from India, leaving many upset for its liberal inclusion of the N-word in song quotes.

These types of accounts have seen a significant rise since X rolled out its monetization program for verified creators in June 2023. The goal? Engagement farming. X’s new transparency tool shows how many accounts are playing the system, posting, liking, and sharing their way to cash.

EXACTLY AND I TOLD HER pic.twitter.com/ixSEp7Ir0M
— Ichigo Niggasake (@SomaKazima2) November 23, 2025

Since Elon Musk acquired it in 2022, the platform formerly known as Twitter has at times felt more like a social experiment than a social media site. From policy reversals to mass layoffs and a misinformed approach to what a verified account should be, Musk’s decisions have reshaped how people use the platform.

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