Central Cee Named Creative Director for New Bape x Syna World Capsule

Central Cee is becoming something of a creative director himself.

The rapper, better known as Cench, has officially stepped into the role of creative director for the new Bape x Syna World capsule collection in partnership with Spotify, the company announced on Tuesday. In other words, the mandem is as comfortable behind a mood board as he is behind a mic.

@cenchupdatez
BAPE × SYNA 2025. IN PARTNERSHIP WITH SPOTIFY. #centralcee #cenchupdatez #bape #synaworld #spotify
♬ original sound - cenchupdatez

Launching Nov. 25, line from Bape and Cench’s own brand, which last year released an Air Max 95 with Nike, promises more than just logos slapped on tees.

“[Cench] brings his vision and SYNA World’s spirit of creativity, self-expression, and community to the collaboration, with every fit, fabric, and graphic thoughtfully designed for lasting impact," Spotify said in a statement.

According to the streamer, Cench didn’t just sign off on designs; he was deep in the process, even directing the launch film himself.

“His artistic identity is front and center," the release said.

London fans are getting the first taste of the goods. On Sept. 24, the Bape store in the city will exclusively drop a limited tee from the collection before the full line lands in November.

The Latest