Everyone Thinks the New Beyoncé Levi’s Ad Means a Rock Album Is Coming

If you’re close with a Beyhive member, check in. They might be spiraling.

Beyoncé stars in a new Levi’s campaign called The Denim Cowboy, a cinematic trilogy of ads (“The Ice,” “The Heat,” and now, “The Smoke”) that has fans convinced she’s signaling her next musical era.

@thehaleyhive Act III rock album see you soon 👀 #beyonce #cowboycarter #beyhive #actiii #newmusic ♬ original sound - Haley 💋

While the ad might look like a standard denim commercial, with Beyoncé playing pool, exchanging glances with barflies, then speeding off on a motorcycle, it’s being Inception-level decoded.

In her first Levi’s ad, she arrived on horseback. Now she’s leaving on a motorcycle. A metaphor? The end of Cowboy Carter and the beginning of her long-rumored rock album?

Is it a stretch? Absolutely. But this is Beyoncé. She’s built an empire on cryptic drops and masterful world-building. Even her silence feels choreographed.

@raeonartez
I’m 100% accurate she called me on the phone
♬ Gymnopedie No.1 [Piano famous song](204824) - Kamimura Mahiro

TikTok comedian @raeonartez made a short video poking fun at the Beyhive for the over anaylsis of the ad.

“At the laundromat, she washed her jeans, meaning she washing her hands with country,” he joked. “Then she went to work. Then she went back to work. Meaning she’s working on the album.

“She was playing pool. The balls roll. She 'bout to rock and roll through these white men and take over rock and roll.”

This is no doubt Da Vinci Code-level stuff here.

Beyoncé herself hasn’t said a word about Act III. But the Levi’s spot feels symbolic for some.

Her Cowboy Carter Tour, which just wrapped with a final stop in Las Vegas, is now the highest-grossing country tour ever. She also officially became the highest-grossing Black artist in history.

The best revenge is indeed your paper.

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