Addison Rae‘s Chaotic New Video Is the Only Logical Next Step in Her Album Rollout

In the lead-up to her studio debut, Addison, releasing next Friday, June 6, Addison Rae dropped a new single and video, “Fame Is a Gun.” It’s another banger in a stacked lineup—a pop confection tailor-made for summer dance floors.

The video gives more insight into what we can expect from the album. Rae dons a platinum-blonde wig and wobbles around in stilettos and a pink vinyl coat as she fights herself. There’s a glutinous, smoky dinner scene. And there is, however improbably, a turtle who gives a compelling performance. 

What’s made the Rae rollout so exciting is that it’s pretty fucking weird, even in a pop landscape in which the girlies are embracing their individuality and expanding the very idea of the Pop Girl. It started to take shape nine months ago, when Rae released “Diet Pepsi,” a gimlet-eyed bedroom pop song with a black-and-white video directed by Sean Price Williams. Rae dances around in a ’50s-style beaded bikini with an American flag and does a lot of foot stuff—just the beginning of the bold aesthetic choices that would color the release.