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‘I Don’t Know How I Got Here’: A Weekend at Streamer University With PrimatePaige

Last week, Kai Cenat turned the University of Akron into a school for up-and-coming streamers. Paige was one of 120 applicants—chosen from a pool of more than a million—to make it in.

By Lucas Wisenthal

A week ago, PrimatePaige averaged between 50 and 60 viewers per stream on Twitch. Over two and a half years, via a combination of gaming, cooking, and IRL content, she’d built a following of about 5,000. 

“It was a huge milestone,” the 24-year-old says. 

So last weekend, when she traveled to Akron, Ohio, for Streamer University, Kai Cenat’s crash course for emerging creators, she expected a steady, if modest, rise in followers. 

“And now I’m at 39K,” says Paige, whose alias owes to her early affinity for monkey memes.

The event brought 120 creators—chosen from a pool of more than a million applicants—to the University of Akron, where they learned about subjects including monetization and internet beef from personalities like DDG, ImDontai, India Love, and Agent. Naturally, Paige and everyone else in the vicinity streamed the entire weekend, offering audiences a glimpse into the classrooms and dorm rooms of Streamer University.

“My streaming for the past two years gets me enough income for it to be kind a good part-time job,“ Paige says.

She hadn’t put much thought into her application, and her acceptance into Streamer University took her by surprise. 

“It was the most surreal feeling ever,” she says. “I don’t know how I got here.“

Here’s what happened when PrimatePaige was there.

What PrimatePaige expected from Streamer University

“I was really hoping, like, OK, this is gonna be fun. This is gonna be like crazy. Like, I’m gonna go freaking go with the to a thing, with a bunch of streamers, meet Kai Cenat, do all of these things. And then I was also hoping to see some growth. I was estimating, you know, I'm probably gonna get, like, 2,000 to 5,000 new followers. I need to go in and just try to have fun and and make the best out of it.”

The classroom experience

“There was the class with Agent. He had different classes each day. I did the [one]—it was kind of like a how to be a streamer. And it wasn’t basic information, like, ‘Oh, turn your webcam on.’ He was really going in with, you know, you need to surround yourself with people who are hard workers and motivated. And then he was just telling us really how to make the most out of your content. He was being like, ‘Write down your ideas,’ and really showing his work ethic. And I was like, ‘Wow, I need to up my work ethic.’ I was genuinely taking notes. The other classes were kind of silly.“

Making more money

“I need to elevate things. If I want to keep the growth that I got and also grow more, I need to switch up my thing. I need to focus on YouTube more. I need to spend more time planning streams and everything like that. And with that, monetization will follow. I know YouTube's really good with money.

“Part of the experience was you connect with other streamers, and they give you tips. Somebody came in my room [and] was like, “Why do you have your ads on only one minute? Put it up to three minutes. And I was like, “I‘ve been missing out on some additional ad revenue. So just little things like that, here and there. Now I‘ll make more money from ads because of it.”

Keeping the new audience

“I think there‘s a little bit of a pressure and a little bit of a fear that, you know, in two weeks, if the numbers drop, they’re gonna, ‘Aw, you fell off.’ So there is this motivation to be like, OK, I have to keep the new people who are saying, ‘I really enjoy your streams’—I want to keep them engaged.

“The past few streams I‘ve done have been great, but it‘s hard to tell if it‘s just momentum from Streamer University or if it‘s going to be lasting towards these next few weeks. But so far, I think I just need to make sure to not be lazy. I need to make sure to have every stream be entertaining, and that's the best I can do. And continue to grow by posting a bunch of clips.”

The Kai factor

“He‘s just so cool. But he definitely was the main character. Anytime Kai was around, you‘re like, ‘Oh my gosh, Kai‘s right there.’

“There was a party, and I pretended like I didn‘t go to the party, and went in my room. And he‘s like, ‘OK, chat, if Paige didn't go to the party, tell me. And then I had a clip on the screen, and he‘s like, ‘Put that clip on the screen. Come on, show us.’ And I just felt like that moment was him trying to make the best interaction possible. 

“I had an issue where they forgot to give me bedding, and I told him that. And he was like, ‘I got you.’ Later that night, he hand-delivered me blankets and pillows and everything.”

“The past few streams I‘ve done have been great, but it‘s hard to tell if it‘s just momentum from Streamer University or if it‘s going to be lasting. ”

The hardest part of the weekend

“The lack of sleep. You're like, I don't want to miss anything interesting. I want to stream as much as I can. I want to get the most of this. So I was going off of three hours of sleep, and that's really hard on your body, even when you have an energy energy drink. So I think the lack of sleep was definitely the most difficult.”

IRL links

“There was one person. Her name is Emily Cece. I had rated her one time on Twitch. She knew who I was, and I knew who she was, but I didn't think we were gonna hang out. And then, one of the nights, she was in my room for, like, four hours, and we were just vibing. We were having so much fun. So she was a surprising connection.”

Tension?

“Thankfully, I was not surrounded with that. At least, if someone didn't like me, I didn't know it. I don't I don't know all of the drama. But yeah, I can assume with, like, 100 people, there's got to be some drama. I think some tension, of course, is also maybe for content. I know there was some genuine problems, but sometimes, you know, you play things up to be entertaining for your audience.”

What you didn’t see on the stream

Those little private conversations where you're, like, in a bathroom, or there's not a camera, and you're just talking to people. Maybe you're saying, “I'm so tired, I feel like I'm gonna pass out.” Maybe you're saying, “This is so crazy.“ 

“Or, prior to the university, we were in a hotel for a night. So there was that night where there was those first interactions with people, and there was that first excitement of, like, I can't believe we're all here right now. So I think that was one of the things that the camera missed, because nobody was streaming during that moment. We weren't allowed to.”